Say Goodbye to Reluctant Writers

On-Demand Writing Projects That Ignite Learning, Transform your ELA program and are ready to use tomorrow.

Say Goodbye to Reluctant Writers

On-Demand Writing Projects That Ignite Learning, Transform your ELA program and are ready to use tomorrow.

On-Demand Writing Projects That Ignite Learning

Rock by Rock offers a bank of 21st-century writing projects that inspire students to explore meaningful challenges and create authentic solutions—all with minimal prep required.

What You’ll Get:

  • Plug-and-Play Lessons: Seamlessly integrate into your existing curriculum.
  • Real-World Context: Students tackle issues they care about using modern writing mediums.
  • Step-by-Step Support: Clear instructions guide students through research, writing, and creation.
  • Flexible Implementation: Use with the whole class or as choice-based options to meet your teaching needs.

Bring ELA into the 21st Century
With Real World Experts

It’s time writing was used in ways we actually communicate today. It’s time to say good bye to five paragraph essays and feature articles and hello to podcasts, pitches and campaigns. Rock by Rock’s Take Action projects challenge kids to use writing in ways they care about to make real-world impact. Each project features a real-world expert who teaches students real skills they use in their real-work. 

Sample Projects Cover all Genres:

Persuasive:
Pitch

Featuring Shark Tank's Rose Wang

Project Rose Featured Image
Students create an idea for a solution and then write a persuasive pitch for their idea.

Informational:
News Story

Featuring CBS' Ramy
Innocencio

Project Ramy Featured Image
It’s time writing was used in ways we actually communicate today. It’s time to say good bye to five parag

Narrative: Picture Book

Featuring Children's Author Caron Levis

Project Caron Featured Image
Learn about character, plot and word choice from the experts.

Informational: Podcast

Featuring Smithsonian's Maurice Cherry

Brains.project.page.Trip.maurice.cherry.2

Get inspired with podcaster Maurice Cherry and learn how to use sounds, words and hooks to engage your audience.

Two Ways to Use Projects

Choose Your Own Research Topic

You or your students choose a topic they want to research and form a perspective about. Students then use one of our take action projects to create a written work that uses that reserach. 

Choose Your Own Research Topic

You or your students choose a topic they want to research and form a perspective about. Students then use one of our take action projects to create a written work that uses that reserach. 

Upgrade an Existing Unit in Your Curriculum

Take one of your existing ELA, science or social studies units and turn it into a project based unit, by giving students a clear research question for the unit and giving students one of our take action projects to complete and grow as writers at the end of the unit. 

Why Choose Rock by Rock?

Benefits for Kids

  • Engagement Like Never Before: Our projects ignite excitement by making writing meaningful and fun.
  • Purposeful Writing: Students create real-world products that inform, persuade, and inspire—just like the professionals they admire.
  • Empowered Change-Makers: From advocacy campaigns to community events, kids see how their words can drive change in their world.
  • Skills for the Future: Research, critical thinking, digital creation, and communication—your students will master the tools they need to thrive in the 21st century.

Benefits for Teachers

  • Unmatched Engagement: Projects are designed to excite kids about writing, keeping them motivated and focused.
  • Save Time: Save hours each week of planning by using our writing projects. 
  • Standards-Aligned and Ready-to-Go: Meet required standards with our resources that fit your curriculum and hit key ELA goals.
  • Visible Growth: See tangible improvement in student writing quality, creativity, and confidence.

What Teachers Are Saying

Explore Our Real-World Take Action Projects

Take Action
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