2.3 Influence
A. Influencers
Everywhere we go, people try to influence us. They try to persuade us to think, do, and buy certain things.
Designers want us to have fun and help us, but some designers want us to spend money or think the way they’d like. Impact awareness means considering how others want to influence our thoughts and actions.
B. The Ad Says?
Advertisers create ads to influence us. They want to change our behavior to spend our time or our money on the things they want. These ads and the things they sell can have an impact on our minds and bodies.Â
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Directions: Look at the three ads below and decide:
- What does the ad want you to do? How do you know?
- What impact would the product have on you? Is it positive, negative, or neutral (somewhere in between.)Â
Ad 1
Ad 2
Ad 3
C. Think About It
Advertisements are designed to make us buy things. Video games are designed for lots of reasons, like helping people learn, practice new skills, have fun, or recover from illness. Game designers want people to love games and keep playing them.Â
Think About It: If you were a game designer, what would you do in your game to keep people playing?Â
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