What makes a message stick?

Community Awareness Take Action Project What makes a message stick?

A. Six principles of a "Sticky Message"

You saw that any public awareness campaign has to be “sticky” so that the message stays with people and makes them want to take action. Whether offering a challenge, or wearing the color pink, these are ways to make a message memorable.

Dan and Chip Heath are two brothers who wrote a book all about making messages sticky. Watch the videos below to learn about six principles of making a message sticky. Then practice sorting the right messages into each principle to check your own understanding.

Part 1: Simple, Unexpected, Concrete

Practice

Time to check your understanding of the first 3 principles. Read the examples below and move them under the principle they most align to.

Part 2: Credible, Emotional, Stories

Practice

Let’s check your understanding of the last 3 principles. Read the examples below and move them under the principle they most align to.

B. Your Turn

Now turn to your mission log. Write down what the letters of SUCCESS stand for. Then write in your own words a one sentence definition to help you remember each principle.

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