6.1: What makes a strong PSA? OPEN

A. Watch

B. What are the parts of a PSA?

Parts of a PSA:

All good PSAs have: 

  1. A topic: theres is one thing they focus on. 
  2. An action: There is one thing they want you to do. 
  3. An emotion: There is one emotion they want to you to feel SO THAT you take the action.

Directions: Watch the Rang-Tan PSA one more time. That is the topic, action and emotion in this video? 

 

Check your answers

Topic

Rainforest deforestation because of palm oil

Action

Stop buying products with palm oil in them.

Emotion

Sad. Feel empathy for the orangutans. Feel like they need to help.

C. Which PSA is the most effective?

Mission Log

Directions: There are five videos below. Watch each of the three PSAs below. For each PSA, write down:
  1. Topic: What is this PSA about?
  2. Action: What action or actions does the PSA want you to take?  
  3. Emotion: What does the PSA make you feel? 

Then decide: which PSA was most effective and why? 

Challenge Questions: If you want a challenge think about these two questions: 

  1. What kind of PSA is it: A) Start taking action. B) Stop taking an action. C) Donate money?
  2. How can each PSA be improved? 

Choose the PSAs you want to watch:

Everyday is Earth Day
The Muppets

Device Free
Dinner Time

A Helmet Has Always Been
A Good Idea

A PSA from the Netherlands in Europe. What does this PSA want people to do?

Muppets & Whoopi
Children's Charity

The Story of a
Plastic Bottle

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